Fora Financial


One of the first businesses to grow and emerge within the working capital market during the recession, Fora Financial has established a competitive position in the marketplace, as well as a storied legacy. It all started with two college roommates, Jared Feldman and Dan Smith, who had an innate passion for small business financing. In June of 2008, Dan and Jared combined their financial savvy and small business knowledge to start Fora Financial. The company originated in New York City, and has since expanded to include an office in Kennesaw, Georgia.

Over the next nine years, Dan and Jared worked tirelessly to build their staff and client base from the ground up. Growing each year, Fora Financial has continued to develop transparent relationships with clients and partners to provide them with personalized, innovative funding solutions. Due to the company’s hard work and history of excellence, Palladium Equity Partners made a significant investment in Fora Financial in 2015.

To date, Fora Financial has funded over 22,000 individual transactions to more than 15,000 unique customers. The company has funded over $750 million in working capital solutions for small businesses since its inception.

Fora, meaning “marketplace” and “forum” in Latin, aligns with our mission to foster and support the small business industry. Today, Fora Financial continues to remain a competitive leader with one of the most extensive offerings and services in the small business industry. We remain dedicated to developing new, innovative ways to serve small businesses in an ever-changing financial market.

Loan Features

Getting a small business loan is easier than you may think. Many business owners think that pursuing a loan is too time consuming. At Fora Financial, we realize that your time is precious. That’s why we make our process short and simple.Fora Financial offers two funding options for small businesses that need access to capital: short-term business loans and merchant cash advances.

Short-term business loans. In believing that business loans aren’t “one size fits all,” Fora offers flexible requirements, amounts and terms that are customized for each particular business.

Merchant cash advances. With this type of financial solution, you get a lump sum advance and in turn pay to Fora a percentage of your credit card transactions. This means that your payments are directly tied to the flow of your business’s sales.

We know business loans aren’t ‘one size fits all.’ With flexible requirements, amounts and terms that are customized for your business, you’ll be able to find a loan that is tailor-made for you.

Application Process

Prior to submitting your application, you should have a plan for how you will utilize the business financing. Do you have broken equipment that must be fixed, a need to meet payroll, or do you want to expand your business? Knowing how you want to use your working capital will help you determine how quickly you need it, how much your business requires, and the cost you’re comfortable paying. Luckily, we don’t restrict how to use your working capital – check out the section below to learn about the top uses of funds!

Prior to submitting your application, it is important to consider the documents you’ll need to compile. We require your business’s three most recent bank statements and our one-page application to get started. Depending on other factors, a lender may request a month-to-date bank statement, tax returns, P&L and balance sheet.

Once approved, we ask for your driver’s license, a void check and proof of ownership of the business. If you’d like to speed up the process, we suggest that you prepare these documents ahead of time. In order to supply businesses with financing as soon as possible, we aim to make our application process as simple and stress-free.

Here are the three primary points of eligibility Fora Financial expects you to meet:
Your business must be at least three months old.
You must have a monthly minimum of $10,000 in gross sales.
You must have no open bankruptcies.

Repayment Terms

Min Loan Amount $5,000
Max. Loan Amount $500,000
Minimum Loan Term .5 year
Maximum Loan Term 1.5 years

A 4% origination fee reduces the amount of capital you have access to. The repay fee is typically 1.1 to 1.3 times the amount of capital extended to you. So for every dollar you borrow, you’ll pay from $0.10 to $0.30 in fees. .

Customer Support

(855) 326-8526
(877) 514-8062

New York
519 8th Avenue, 11th Floor
New York, NY 10018

320 West 37th Avenue, 8th Floor
New York, NY 10018

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